Company Overview

Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario and employs approximately 1,300 people nationally. The company is best known for its many quality brands enjoyed by Canadian consumers every day.

The company's flagship brand is Cheerios*. Additional key cereal brands include Honey Nut Cheerios*, Oatmeal Crisp*, Nesquik® and Lucky Charms*. General Mills also makes Betty Crocker*, Nature Valley*, Pillsbury*, Green Giant*, Hamburger Helper* and Old El Paso* products.

Corporate Sponsorship

At General Mills, we believe we have a responsibility to support our community. That's why we are proud sponsors of and contributors to many educational, social, health and cultural programs, including the Heart and Stroke Foundation of Canada, Concerned Children's Advertisers, and Hockey Canada.

We are also very committed to helping improve the nutrition and fitness behaviours of families and children. Our Champions for Healthy Kids Grant program is just one way we are supporting organizations that promote active, healthy lifestyles to Canadian youth.

Champions for Healthy Kids Grant application

Champions for Healthy Kids

General Mills Canada launched the Champions For Healthy Kids Grant Program in 2006. The goal of the General Mills Champions for Healthy Kids grants program is to encourage communities across Canada to improve the eating and physical activity patterns of young people ages 2 - 20.

Funding priorities for the Champions Grant program will be non-profit registered charitable organizations that work in the areas of youth fitness and nutrition.

Twenty-five grants of up to $5000.00 will be awarded across Canada each year.

For more information on the Champions Grant program or to submit a grant request, download our grant application or contact us.

Contact Information:

Phone: (905) 212-4000

* Trademarks of General Mills or its affiliates.